Marketing Strategist Driving Measurable Growth Through Brand, Web, and AI

I work alongside ambitious business owners to clarify their positioning, elevate their brand presence, and build marketing systems that actually work.

I bring over a decade of experience supporting business growth through brand strategy, web development, and digital marketing leadership. My approach combines creative direction with data-informed decision making to deliver marketing that performs.

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Work Experience

2017 - Present


Founder | Modern by Mandy


  • Lead a boutique marketing studio focused on helping service-based businesses strengthen brand presence, improve digital visibility, and convert attention into action.
  • Develop integrated marketing strategies that balance brand storytelling, design, content, and search visibility across websites, blogs, and digital platforms.
  • Design and optimize website content systems, including service pages, blogs, FAQs, and internal linking structures, to improve clarity, engagement, and discoverability.
  • Advise clients on measuring success beyond rankings, connecting marketing performance to engagement, lead quality, and business outcomes.


2022 - Present

Field Marketing Specialist  | Coldwell Banker Realty

  • Execute digital marketing initiatives including branding, website optimization, content strategy, and campaign execution to increase agent visibility and lead engagement.
  • Leverage AI tools to accelerate content ideation, refine messaging, optimize SEO and AEO performance, and improve turnaround time on marketing initiatives.
  • Support agents and offices with AI-informed marketing strategies, including optimized web copy, blog content, email campaigns, and social media messaging.
  • Partner with branch leadership to identify marketing opportunities and deploy scalable, data-informed solutions across local and regional markets.
  • Facilitate in-office and virtual workshops focused on branding, content best practices, SEO fundamentals, and emerging AI-powered marketing tools.


2017-2020

Marketing Manager | Ancona Title & Escrow

  • Led a full company rebrand, overseeing strategy, rollout, and consistency across digital, print, and physical office environments.
  • Planned and executed email, social, and brand awareness campaigns, incorporating SEO best practices and performance insights.
  • Managed marketing budgets and evaluated ROI across digital campaigns, events, and brand initiatives.
  • Oversaw development of marketing materials including digital assets, email campaigns, event collateral, and branded communications.
  • Planned and coordinated events and community initiatives, managing vendors, timelines, and brand execution.


2014 - 2016

 Social SEO Coordinator | DAYTA Marketing

  • Supported development and execution of SEO-aligned social and content strategies to improve visibility, engagement, and search performance.
  • Managed multi-platform social media networks with a focus on optimization, consistency, and audience growth.
  • Designed and delivered an Online Reputation Management course that directly contributed to new client acquisitions.
  • Partnered with the CTO to co-develop a client portal that streamlined workflows and improved scalability.

Education

Bachelor of Science in Marketing
St. Cloud State University, St. Cloud, MN

Honored for scholarship, leadership, and service by the National Society of Collegiate Scholars

Professional Skills

Strategic marketing professional with 10+ years of experience driving integrated marketing programs across digital, content, branding, email, social, events, and AI-enabled optimization. Known for leveraging AI tools to accelerate marketing strategy, improve SEO and AEO performance, enhance content quality, and streamline execution. Brings a collaborative, execution-focused approach with a strong emphasis on data-informed decision making, scalability, and measurable results.

Core Skills

AI-Enhanced Marketing Strategy & Execution

SEO, AEO (Answer Engine Optimization) & Content Optimization

Campaign Strategy & Funnel Alignment

Paid & Organic Social Strategy

Website & Conversion Optimization

Brand Positioning & Messaging

Marketing Automation & Workflow Efficiency

Performance Analysis & Optimization

Training, Enablement & Workshops


Get in Touch

Let’s connect to explore how strategic marketing leadership can accelerate your next stage of growth.