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Maximizing Marketing Impact: Proven Strategies for Field Success
Let’s delve into how Field Marketing Specialists (FMS) at Coldwell Banker play a crucial role in supporting the real estate agents they collaborate with. These specialists are the unsung heroes behind the scenes, working diligently to enhance the success of agents and elevate the overall brand presence. Here are some key ways in which FMS contribute:
- Strategic Brand Programs and Initiatives:
- FMS establish strong relationships with the VP of Field Marketing at Coldwell Banker Realty. Together, they craft and execute brand programs and initiatives across the company-owned offices.
- Their focus extends to understanding the nuances of the luxury real estate market and the needs of agents. This knowledge helps them drive growth in the Global Luxury program through agent recruitment, retention, and franchise sales efforts1.
- Agent Support and Training:
- FMS provide essential support to real estate agents. They offer guidance on marketing strategies, branding, and promotional activities.
- These specialists ensure that agents are well-versed in the latest marketing tools, technologies, and trends. They organize training sessions and workshops to empower agents with the knowledge needed to thrive in a competitive market.
- Property Spotlight Marketing:
- When an agent lists a property, FMS step in to create a spotlight marketing plan. This plan highlights the property’s unique features and ensures it stands out in the market.
- From professional photography and virtual tours to targeted online campaigns, FMS orchestrate a comprehensive marketing strategy for each property2.
- Collaboration and Networking:
- FMS act as a bridge between agents and the broader real estate community. They facilitate networking opportunities, connecting agents with other professionals, potential clients, and industry influencers.
- By fostering collaboration, FMS help agents expand their reach and build valuable relationships.
- Data-Driven Insights:
- These specialists analyze market data, trends, and consumer behavior. They provide agents with actionable insights to refine their marketing approaches.
- Whether it’s identifying the most effective advertising channels or understanding buyer preferences, FMS equip agents with the information needed to make informed decisions.
- Event Management and Promotion:
- Coldwell Banker hosts various events, from open houses to community gatherings. FMS coordinate these events, ensuring seamless execution.
- They handle event logistics, create promotional materials, and drive attendance. These events serve as excellent platforms for agents to showcase their listings and connect with potential clients.
- Digital Marketing Expertise:
- In today’s digital age, FMS excel in online marketing. They optimize property listings for search engines, manage social media campaigns, and oversee email marketing.
- Their expertise extends to website development, content creation, and lead generation strategies.
- Adaptability and Agility:
- Real estate is dynamic, and FMS must adapt swiftly to changes. Whether it’s a new marketing platform or a shift in consumer behavior, they stay ahead of the curve.
- Their agility ensures that agents receive timely support and remain competitive in the ever-evolving real estate landscape.
In summary, Field Marketing Specialists at Coldwell Banker are the driving force behind successful real estate agents. Their multifaceted roles encompass strategic planning, agent empowerment, and innovative marketing. As the real estate industry continues to evolve, FMS will remain essential partners in the journey toward success12.
Drive traffic to your MoxiWebsite with the CB Estimate and Move Meter
MARKETING TIP OF THE WEEK
Drive traffic to your Moxi website with the CB Estimate and Move Meter widgets – view an agent website example here! Share your website links on Facebook, or LinkedIn, add them to your Instagram bio, or generate a QR code on Desk and add to your flyers or postcards. View instructions on how to begin showcasing these tools.
To complement the Move Meter and CB Estimate widgets, there are short videos available to highlight these tools. These videos are available in various formats and dimensions to incorporate into various channels of your marketing. View and download the various formats below:
- CB Estimate Brand Video
- CB Estimate Looping Animation
- Move Meter Brand Video
- Move Meter Looping Animation
MARKETING UPDATES – 5/1/23
RealScout 101 Field Marketing Training Begins May 3rd
Designed to keep your buyers connected to you throughout the home buying process. RealScout is a search platform and listing alert system very similar to national search portals, except you are front and center throughout the process. There are no ads, no other agents, and no distractions. It’s all about you & your clients shopping for their next home together. Join the first field marketingRealScout 101 training on Wednesday, May 3rd at 10 AM. Register on CBU Learning Center on Desk or join HERE!
- Watch the “Getting Started in 4 Minutes” video HERE.
- Need more assistance? Join our RealScout virtual walk-in on Mondays from 3 – 3:30 PM and Thursdays from 11 – 11:30 AM. Click HERE to Join.
- Need help navigating? There is a great support website with tons of answers to your questions. You can find that HERE.
MARKETING UPDATES – 4/24/23
The New Redesigned ColdwellBanker.com is here!
The Coldwell Banker® national brand website, coldwellbanker.com, is receiving a complete design and functionality overhaul, including an enhanced SEO strategy and a best-in-class consumer experience.
Core Features:
- All Agents and Teams across the brand will have a profile page.
- Users will have the ability to search for properties, agents, and offices across Coldwell Banker.
- Brand Content will be easily accessible, including, About Us, Blue Matter blog, Giving Back, and more.
- The website will continue to feature the Move Meter, CB Estimate, and Seller’s Assurance Program.
Be on the lookout for this exciting new redesigned website!
LISTING CONCIERGE YOUTUBE ALERT!
LISTING CONCIERGE YOUTUBE ALERT!
We are so excited to have the Listing Concierge YouTube Ads running! Please note the following is how the timeline works on the ads:
- You will receive and email from the Listing Concierge Coordinator when your YouTube ad is ready to review.
- Once you receive, login and review the ad by going into your order and clicking on “YouTube Advertising.”
- At this time, you can edit the photos and the property description if needed.
- When complete, click “Submit to Production”
- Your video will then be produced and returned to for you to view back in the system within 15 minutes.
- Please make sure to log back in and review the video right away in case you will need to make any further edits. You will have 24 hours from the time you first submitted to make additional edits. If you do not make any changes within the 24-hour window, your ad will be posted to YouTube as-is within 3 business days.
- IF YOUR LISTING ISN’T LIVE IN THE MLS YET – Please Do Not Approve the AD until it is live!!!!
If you have any further questions on how this works, please feel free to reach out! You can also view more information about the YouTube Ads HERE.
LOCAL/REGIONAL/NATIONAL EVENTS:
- April 20TH at 12pm | Guide to Global Luxury CLICK HERE when it’s time to join.
- April 26th at 2:30pm | Fair Housing Month: Battling the Bias Barrier. Join HERE.
How to improve your SEO with Blogging
MARKETING TIP OF THE WEEK:
- Did you know Blogging can help boost your SEO – which in turn can lead to more LEADS? You have blogging capabilities directly on your MoxiWebsite! Here are the steps to start adding blog posts to your MoxiWebsite:
- On desk click on the “MoxiWorks” Tile
- From your MoxiWorks Roster Page select “My Website”
- On your Admin Home page you will see on the left toolbar “Blog Posts” > Hover Over it and select “Add New”
Do you need some Blog Writing Tips? Check out this class presented by Field Marketing Specialist, Bridgett Campbell on our Chicago Local Learning Youtube Channel HERE
Get logos from the Marketing Center
Looking for Coldwell Banker Realty Logos? You can now find them in the MARKETING CENTER!
On desk click on the “Marketing Center” Tile
- Inside the tool from the left toolbar, select “My Images” > Shared With Me > CBR Logos > CBR > and select Global Luxury or ResidentialM
- Double click on your selections and the logos will appear. You can use the 3 dots on the side of the picture to download your preferred image.
